Terrific Credit Policy & Credit Request Process
Despite elite technology, bad phone numbers can fall through the cracks. If you receive a lead with a fake number or end up talking to a renter, we will credit you back for that individual lead. In fact, you can even request a credit via your CraftJack profile without ever calling your account manager.
Attract A Pool Full Of Leads With Webfx
Lead generation is important to your swimming pool company because it helps you earn more conversions for your business. At WebFX, we know how to create lead generation plans that help your business earn more leads and conversions. Were a full-service digital marketing company that specializes in customized lead generation plans.
We have a team of 250+ experts that are dedicated to your campaign. Our award-winning team takes the time to get to know your swimming pool company to help you create a plan that works for your company.
If youre looking for results, we know how to drive them. To date, weve driven over $700 million in sales and over 3 million leads for our clients. We focus on putting our clients success first.
Our clients love the work we do, too. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what its like to dive into a lead generation plan from a gold medal company like WebFX!
Earn More Leads Online
2. Link building
Link building is a crucial part of SEO. When a site links to your content on their own page, this forms a backlink.
Backlinks are important to your swimming pool company because they help build the trust and authority of your site. If a credible site links to your page, it sends a positive signal to Google that your information is helpful and trustworthy. Google will boost your sites ranking to help more people find your helpful information.
One of the best ways to earn backlinks is through content creation. When you create content, you can invite industry authorities to look at it. If they like it, they may use it as a resource on their own page.
This is an opportunity to build a relationship with other companies. You can earn more backlinks from them, which will boost your SEO ranking. Its a great way to help your site rank better.
If you want to use a method that will generate more leads for your business, SEO is a great way to capture leads and nurture them towards conversion.
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Reference A Company Announcement
Subject Congratulations on your recent funding, BodyHello ,This is from , and let me first congratulate you on your recent round of funding. I am a regular reader of your articles and bulletins to stay updated and I find them very insightful.As your firm is expanding, I was wondering what strategies do you opt for ?I work with multiple and help them with the below benefits:I believe these can also help you in getting considerable growth in performance and revenue. I can elaborate this for you in a better way over a call. Would you be available tomorrow at 5:00 pm for a 15-minute call?Regards,
Immediately Follow Up On Your Estimates
One of the greatest missed opportunities is when you dont IMMEDIATELY follow up on an estimate.
Immediately following up on an estimate helps to ensure that your potential client doesnt get snagged by your competition. Also, it shows them how professional and timely youll be when they hire you.
This is why you should NEVER WAIT to follow up on a client.
Think of how many clients youve lost because you either didnt follow up with them or worse, you forgot. These missed opportunities are essentially throwing money away.
You want to be the first pool service business to reach out to your clients before your competitors do. Plus, you can take this opportunity to impress your client with your quick communication skills before they hire you.
Youd be surprised how effective a simple follow-up message can be.
Also, dont become discouraged if you dont hear back from a client after the first follow up. Sometimes, it takes more than one attempt.
And in case youre worried you dont have time for continuous follow ups, this process does not need to be overwhelming.
Service Autopilot is the #1-trusted, pool service software solution that pool service experts LOVE.
With Service Autopilot, you can:
Simple, right?
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How Does Craftjack Find Your Swimming Pool Leads
CraftJack operates two websites called Quick Pool Quotes and ImproveNet. On ImproveNet, we write and research swimming pool costs and articles. Eventually, many homeowners seek out a pro to complete their next swimming pool project. Once they start our pool project form, we start gathering information to ensure we connect you with homeowners you want to be connected with. As such, you should never receive a lead for a service you do not provide or a lead outside your service area.
To see how the entire process takes place, please watch the video below:
Try The 99 Calls Lead Generation System For Pool Service Contractors
The 99 Calls Lead Generation System was uniquely developed to promote Pool Service companies online. The lead system starts with a super-fast, mobile-friendly, search engine optimized website which is specifically designed to generate Pool Service and Pool Repair leads in the cities you serve.
Then, your Pool company will be promoted to directories such as Google, Bing, Yahoo, and Facebook. Local residents will find you when they search for Pool service providers in the area.
Learn more about the 99 Calls Lead Generation System for Pool Service Companies, click the “GET STARTED” button, or call us, 9am-5pm ET, at 800-717-4669.
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Use Your Blog To Generate 45x More Leads
Think a blog is optional for your pool service advertising strategy?
Get this:
Publishing helpful articles on your businesss blog can actually generate up to 4.5 times more leads than businesses who dont utilize this free online marketing resource, according to Hubspot.
Need ideas for your blog??
Listen to your current customers.
And answer these questions:
- What do they need help with?
- What questions do they have when theyre looking for a pool service company?
- What helpful content can you write about that will prove youre a credible business?
Plus:
When you arm your pool service marketing strategy with helpful content featured on your websites blog, youll have a better chance of ranking on Google.
How?
Make a list of keywords that your prospects may use when googling for a business , and include those keywords in both your blog and website pages.
When a prospect googles for a pool service company like you, Google will more likely suggest your website to that prospect if keywords planted on your website mirror what your prospect entered into Google.
Its like FREE SEO for your pool service marketing speaking of which
Top 3 Lead Generation Methods For Swimming Pool Companies
Want to earn more leads and revenue for your swimming pool company? There are numerous lead generation methods your business can use to earn more leads. So, how do you know which lead generation methods are right for your business?
On this page, well discuss the top three lead generation methods for swimming pool companies. If you need help creating your lead generation strategy, contact us online or call us today at 888-601-5359 to speak with a strategist.
Lets get started!
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Overlooked Marketing Channels To Help Grow Your Business
Our Customers Love Us
They are the BEST people to work with! Very dedicated and always on top of things related to the internet. All of us at Aqua Leisure Pools in VA Beach appreciate you!
Sabina Lind McPherson – Aqua Leisure Pools
Caitlin was very helpful and full of knowledge to answer questions. I really appreciate the fantastic customer service.
Stephen Hall, Operations Manager – Butcher Pools
Pam, Thank you for your lectures and insight this past week in Nashville. I cannot tell you enough how well informed your presentation was/is. It was vital information for our office as we are building a new website and putting effort into our Web presence/ reputation. We have always been a company of word of mouth, but as the world changes we look forward to evolving with it.
Grant Heuke, Action Landscape
Thank you and your entire team for the hard work you are doing on the Infant Aquatics website You guys rock and are most appreciated. On a side note, I would also like to give you my most highest praise and everlasting thanks for the incredible job youve done on the SwimKids website as well. Im over the moon thrilled with it. Thank you, Small Screen Producers and your phenomenal team for helping to make SwimKids of Georgia a household name when it comes to swim lessonslove you guys.
Nadyne Siegel Brown, Infant Aquatics
Kimberly Bachmeier
Chris Ferriss, Splash Pool Services, LLC
Christine Fimbres
Pennsylvania Pool Builder and Landscaping Company.
Jason, The Blue Lagoons, Dallas, TX Pool Builder
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Add Catchy Subject Lines
Subject lines are the first things that your prospect looks at before opening your prospecting email. 47% of the recipient opens the email based on the subject line only.
Add some catchy and action-driven words in your subject line that can encourage your prospects to open and read the email.
Make sure your subject line is relevant to your prospect. The best performing subject lines are the ones that clearly describe what is written in the email. Although your goal with the subject line is to encourage your prospect to open your email, dont make it fake or irrelevant. The prospect might spam your emails with irrelevant or vague subject lines. Keep your email subject line neat and simple to get the best results.
Confused about how to write an action-driven email subject line? Check it here now 21 Email Subject Lines for Sales that Definitely Get Responses
Use Google Reviews As 90% Trust And Act On Them
When prospects see positive reviews, theyre 90% more likely to trust and buy from you, according to research.
Plus, people are more likely to click on a businesss website when its Google reviews are positive, meaning those golden star ratings you see!
Its like Google has trained us to recognize that stars = ratings, and the more, the better!
So the game becomes:
Get LOTS of 4- and 5-star reviews of your business online!
Here are some ways to do that:
- Have your staff tell customers theyd appreciate a review
- Make sure customers know HOW to leave a Google review
- Add a link in your email signature
- Send gentle email reminders that youd appreciate a review!
- Read this article I wrote
I recommend just adding this line to your emails and to the bottom of your invoices:
Have feedback about our service? Leave a review!
Simple!
When youre done servicing a customers pool, tell them youd appreciate a review online if theyve enjoyed your service.
Also:
You also want to take the time to RESPOND to negative reviews.
When you spot a negative review online, make sure to comment on it and respond with a sincere apology and offer to remedy whatever occurred that was dissatisfactory with their pool service.
The last thing you need is a disgruntled former customer bad-mouthing your business.
So handle the review well, and they could turn into a happy customer!
But:
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Pool Season 2021 Supply Shortages Price Increases And You
At the time of this writing, it is February and snowing AGAIN in Massachusetts. It is an interesting time to be talking about summer and pool season. However, 2020 rocked the pool and hot tub industry, like many recreational and home products, the demand skyrocketed and took everyone by surprise.
This demand has not subsided, and the supply chain has been greatly affected by COVID. We could not prepare for the chaos that COVID-19 brought right at the start of pool season 2020, but we have time to prepare for the 2021 season. All signs point to it being another historic year for demand, but that demand is coming with a hefty price tag in 2021 and we want you to know as early as possible what to expect.
Nail Your Google Listing To Generate Free Leads From Google
Register for a FREE . Its how youll update your Google listing for your business, meaning
This:
When someone googles for pool services like yours , one of the first things Google shows from its search is your Google business listing .
Your Google listing can show pictures of your awesome work , plus all information googlers want to see right off the bat. This information gets pulled from data you enter in your Google My Business account.
So you need to make sure you have this data entered correctly, specifically:
- Your businesss actual name
- Address
- Phone number
- Hours of operation
- Category of your business.
Youll also manage and respond to any Google reviews from your Google My Business account more on why thats important in #8.
Again, make sure you keep ALL your contact information updated in your Google My Business account since inaccurate information about you will actually prevent Google from bringing up your business in searches. Meaning, your business may end up showing up LESS in Google searches
Which is NOT what we want considering Google is the #1-used search engine in the U.S!
So if your address OR hours change make sure to update it in Google My Business!!
Nothing is more frustrating than contacting a business thats supposed to be open, but for some reason isnt.
Another benefit to keeping your businesss information totally up-to-date is youll be found easier on Google Maps!
- Yelp
Google Maps results show up even BEFORE organic results
See:
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Choose Your Words Wisely With Ppc Ads
PPC stands for Pay-Per-Click. APPC adcan generate a lot of leads if its written well. The critical thing to remember is that you need to say a lot in a limited space. There are three essential parts to a PPC ad.
- Catchy Headline
- Description
Make sure your ad contains your keywords at least once and be very direct tell your lead precisely what action they need to perform. The more specific you can get and the more you can stand out from other online ads, the better youll be in getting pool installer leads.
Attract 75% More Of Your Potential Customers With Google Pay
As I mentioned before in #9, 93% of online experiences start with a search engine. Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot.
With Google pay-per-click advertising, your pool servicing advertising appears even above the organic listings when people search for your services.
Heres an example in Google Maps:
Notice:
When someone searches in Google Maps for a local pool company, the first results Google shows them are paid ads.
Whats great about PPC is that you only pay when someone clicks on your ad!
Whats not so great is that its complicated, and you can easily waste money on unqualified clicks .
With PPC ads, you bid on keywords, like pool service or best pool company. Google AdWords will suggest a bid for you, but you can actually bid however much you want.
Your cost per click is determined by many factors your bid being just one such as:
- How relevant Google thinks your website is to your targeted keyword
- Dwell time on your website
- Your conversion rate
I know
Its complicated.
When youre first starting out with PPC, I recommend setting a budget and playing around with your ads to see what gets the best results.
Remember:
The most clicks isnt necessarily the best result. You PAY for each click . You want to make sure those clicks are converting into leads!
Here are a couple of tips:
Honestly
Managing a PPC campaign can feel like a full-time job but as a business owner, you already have one !
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Swimming Pool Lead Pricing
CraftJack generates its own pool jobs and brings them to you in real time! As such, you can contact your swimming pool job leads within minutes of them submitting their project information.
CraftJack’s pool leads cost between $11 and $60 per lead.* The lead price fluctuates based on the service you sign up for and how quickly you call the lead. CraftJack will never sell the same lead to more than four swimming pool pros. To learn more about CraftJack’s pricing, fill out the form above or give us a call at 866-332-7134.
Increase Visibility With Seo
SEO or Search Engine Optimization is a way of weaving keywords into your web landing page, content, and advertisements so that when potential leads use a search engine to search for a service, your companys information shows up high on the list of results.
You want to show up high on the list of results because the reality is most people dont look further than the first page of Google results.
The trick is finding the right keywords.Effective SEO will help you get the leads you want fast, but you need to be as specific as possible so you can make sure, to the best of your ability, that you look like exactly what your potential customer wants.
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